SOLD, When Another Couldn’t

July 29th, 2010 at 6:28 pm | Type:

Author: kimandkristine | No Comments

SOLD, BY KIM & KRISTINE, WHEN ANOTHER COULDN’T

Selling a Home, When Another Couldn’t

Have you ever noticed a home on the market for months or even years? Other homes in the same neighborhood sell, new owners move in, & that one sign is still in the yard! Well that is the case with this home, the picture above that says SOLD in big red letters.

I’m going to share with you why I was able to sell this home when another agent couldn’t. Not to boast, this could save you some time & money when selling your home.

The home is a historic home in Santa Monica & has been in the family for decades. Their was a death in the family which lead to them selling this home. Initially, I was scheduled to meet with the owner to discuss their goals for the sale. Well, sadly that appointment was canceled. Another agent came in & said it would sell for over $2,000,000 and have multiple offers. The owner was so impressed, he went with the other agent.

Six months goes by & I get a phone call. They are not happy with the agent, the home hasn’t sold, & how can I help. We made a time to meet & this time we did meet. It was very disheartening to hear a few weeks after the agent took the listing, she stared to beat them down to lower the price. Since their was a death in the family, the sale & price had to be approved by attorneys. Every time the price had to be lowered it took months to get an approval.

So long story short, we set a realistic price, put our marketing plan in place & the home sold.

The moral of the story is set the price right from the beginning AND make sure you chose an agent that will be upfront with you about a realistic price, their strategy, & marketing plan. If a home is overpriced, it will sit on the market for too long. Everyday the home doesn’t sell the homeowner loses money; money from the sale & the costs to keep up the home.

To simplify, here are the facts:

Top 3 Reasons Why Homes Don’t Sell

1. The marketing exposure to find the right buyers.

2. The location and how the property shows.

3. The price.

Here are the Top 3 Reasons Why this home sold:

1. Marketing

Find buyers who will love a historical home. Market to agents & over 20 different websites. Hold open houses every weekend. Give buyers time to absorb the home & envision living there.

2. Location & Showing

Great location, the property needed work. Keep it as accessible as possible & allow for buyers to come back several times if needed.

3. Price

Price it $1,500,000 to attract multiple buyers.

We help sellers on a daily basis get the best price for their home. If you find yourself needing a consultation on how we can help you, we’re offering 30 minutes to you. To schedule your free consultation; simply reply to this email or call us at 310-737-8173.

info@KimAndKristine.com

We’re going to straighen this economy out, one seller and one buyer at a time. Let’s start with you.

Call 310-737-8173 for a confidential call.

*Traditional Sales*Mortgage Modifications*Short Sales*Foreclosures

Prudential CA Realty, Santa Monica

If your home is listed by another broker, this is not intended as a solicitation. DRE#01761439

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